The Coolest Thing Made in Michigan competition provides exciting sponsorship opportunities. This program draws engagement from manufacturers across Michigan as well as the consumers of their products. Over 1,700 MMA members, 12,000 Michigan manufacturers and over 630,000 people they employ are all targets of our marketing efforts for this program.

Over the past two years the Coolest Thing website has experienced over 70,000 visitors with very little marketing on our part. This year we are dramatically expanding our efforts to reach more influencers in and outside our industry. Our goal is to expose these products to millions of people in Michigan using earned media, social media advertising and several direct response channels.

There are various levels of investment, so you can pick the package that works best for you.

To find out more about sponsoring The Coolest Thing Made in Michigan, contact MMA staff: wakefield@mimfg.org